Why is SEO so Critical to your internet marketing campaign?
Most real estate professionals know by now that 90% of homebuyers are conducting their research online before they go out to physically visit a home (National Association of Realtors). But with billions of pages on the Internet and millions of pages added each day, how do we get those consumers to find your website? The Internet has become completely intertwined into the American culture and using search engines has become our number one Internet activity (Pew Research). Consider the following:
- » 76% of Americans are online (InternetWorldStats.com).
- » 15.5 billion searches are performed each month (comScore).
That's 660 million searches each hour and 11 million searches each minute.
With all that searching, 96% of consumers never make it past the first page of search results (iCrossing). That first search results page has become the beachfront property of the Internet. The first page is where the influence happens, and where the money is made. If your homes are found on the first page of an Internet search, you have a distinct advantage over competitors who are not found. Internet search is uniquely critical in modern real estate, for one overarching reason: No one is just driving around looking for homes anymore. Instead, buyers do their research online first. Then, after filtering out the homes that don't meet their criteria, they pay the property a visit.
The bottom line: If you're not found on the Web,
you don't exist.
Client Spotlight
Konter Homes
New homes in Savannah, GA
Project Type: Home Builder Website
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Konter Quality Homes, twice named Savannah Home Builder of the Year develops neighborhoods and builds new homes throughout the metro Savannah area. As an industry leader since 1977, Konter Quality Homes continues to produce high quality homes for satisfied customers.
