Tags: home builder software, Lasso CRM, social media
This post was written by: admin
Twitter can be an important tool for home builders, especially when coupled with efforts through home builder software. For home builders, especially those who are using home builder software and other CRM strategies, it is important to be as savvy as possible about internet marketing strategies in today’s market. Although the most important aspect of any home builder CRM strategy is, of course, having the proper software in place to manage your relationships with customers and clients, you should not let your efforts end there.
In fact, if you set aside organic search results and other such figures, it’s actually social media that is the biggest source of referrals for your home builder site! When you take that into account, it would be foolish to discount social media as a legitimate form of marketing. Social media actually provides the possibility for very strong SEO, so here are some tips for putting Twitter to work for you!
First of all, you need to make it easy for potential customers and clients to locate your Twitter account, because if they have to hunt around for too long for a tweet or post, they are going to get frustrated and turn to other resources or businesses. If, however, you are careful to provide clear links to your Twitter account through your main website without being overly aggressive, you’ll have struck just the right balance! This provides home buyers with a quick and easy way to spread the news about your site and simultaneously feel better connected with you, their home builder. So, be sure to take care and make your Twitter account prominent and simple to locate.
The next thing you need to do is make sure that your Twitter account, which you’ve taken such thorough steps to make prominent and easy-to-find, is filled with interesting and relevant content. Home buyers probably won’t care to sift through tweets on other, unrelated topics when they really just want information about your home builder services. To avoid turning home buyers off, make sure that all of your content comes off as immediately interesting to someone in the home buying way— whether that means tweeting announcements about your community, sales promotions, or other bulletins about your business. Your Twitter account can be very crucial to the success of your home builder website, and it is also an incredibly easy way to offer interesting and relevant bits of information to your customers.
With people retweeting posts left and right, you don’t want to miss out on this quick and super-relevant technology when you could, instead, be putting it to use for your business! Invest some extra time and effort into making sure your twitter page is up to snuff, and the results will speak for themselves.
Twitter is a fantastic way to reinforce your home builder software efforts, after all, and why let a great opportunity fall through the cracks? Instead, bolster your SEO turnout with quick, simple to find, and engaging tweets and posts. Check out http://www.lassocrm.com/ for more information and content ideas!