Tags: internet marketing for home builders, seo for home builders
This post was written by: Anna Chandler
What’s new in the world of internet marketing for home builders? There’s plenty happening on the web – and here at Builder Designs. Once again we’ve been too busy to blog here, but there’s always something happening at BD. So come back for more soon, and in the mean time, here’s another article round up!
As a home builder you know how important trust is. And just as you want to establish a good relationship with your buyer, trust is a big part of search engines’ algorithms. Google rates older sites higher, for instance, and rate down sites that have really shallow content. Now there’s a whole new way to establish trust, which is authorship. Read more for what, why, and how to establish authorship and how it could benefit your SEO.
What goes in a good Google+ page? Google+ is Google’s way of establishing their own social media brand, offering a “virtual storefront” for people before they click through to a website, and of offering useful (location based) information to mobile users. They are working hard to establish it as a necessary part of your internet marketing plan and so we really recommend jumping in now. But claiming a listing is just a start: you also want to optimize it properly. Get the details and see live examples from some of our home builder clients, including Ideal Homes, Royal Oak Homes, and Stone Bridge Homes.
Google My Business is Google’s answer to the confusion surrounding Google+ and Google Local. Now there’s a one-stop dashboard to log in, optimize your page, and track how successful it’s doing. There’s in-depth insights and report and, of course, an app for it. All of the same optimization rules apply; it’s now just a lot easier.
Citation building is a very important but, let’s be honest, kind of boring part of Local SEO. What is, why does it matter, and what’s the best way to go about it? Get all the details and our insiders guide to citation creation for home builders. Don’t miss out on the other related Local SEO posts too; we’re going through the four-step process one by one.