Builder SEO | specializing in search engine optimization for home builders

Twitter can be an important tool for home builders, especially when coupled with efforts through home builder software.  For home builders, especially those who are using home builder software and other CRM strategies, it is important to be as savvy as possible about internet marketing strategies in today’s market. Although the most important aspect of any home builder CRM strategy is, of course, having the proper software in place to manage your relationships with customers and clients, you should not let your efforts end there.

In fact, if you set aside organic search results and other such figures, it’s actually social media that is the biggest source of referrals for your home builder site! When you take that into account, it would be foolish to discount social media as a legitimate form of marketing. Social media actually provides the possibility for very strong SEO, so here are some tips for putting Twitter to work for you!

First of all, you need to make it easy for potential customers and clients to locate your Twitter account, because if they have to hunt around for too long for a tweet or post, they are going to get frustrated and turn to other resources or businesses. If, however, you are careful to provide clear links to your Twitter account through your main website without being overly aggressive, you’ll have struck just the right balance! This provides home buyers with a quick and easy way to spread the news about your site and simultaneously feel better connected with you, their home builder. So, be sure to take care and make your Twitter account prominent and simple to locate.
The next thing you need to do is make sure that your Twitter account, which you’ve taken such thorough steps to make prominent and easy-to-find, is filled with interesting and relevant content. Home buyers probably won’t care to sift through tweets on other, unrelated topics when they really just want information about your home builder services. To avoid turning home buyers off, make sure that all of your content comes off as immediately interesting to someone in the home buying way— whether that means tweeting announcements about your community, sales promotions, or other bulletins about your business. Your Twitter account can be very crucial to the success of your home builder website, and it is also an incredibly easy way to offer interesting and relevant bits of information to your customers.

With people retweeting posts left and right, you don’t want to miss out on this quick and super-relevant technology when you could, instead, be putting it to use for your business! Invest some extra time and effort into making sure your twitter page is up to snuff, and the results will speak for themselves.

Twitter is a fantastic way to reinforce your home builder software efforts, after all, and why let a great opportunity fall through the cracks? Instead, bolster your SEO turnout with quick, simple to find, and engaging tweets and posts. Check out http://www.lassocrm.com/ for more information and content ideas!

 Lasso CRM software is designed for those in the business of home building, helping increase both leads and sales.

The recession in America has his businesses pretty hard, especially in the real estate industry.  Now there’s hope for those involved in the business of selling homes.  Lasso has created a home builder customer relationship management software system designed specifically for those in the real estate and sales business, and helps make pre-recession earnings once again a reality.  Managing leads, building lasting customer relationships, and connecting brokers has never been easier.

Lasso’s home builder software combines the needs of home builders with the needs of their workplaces, agents, and prospects.  Building strong bridges between potential home buyers and the real estate agents who they trust can lead to an increase in profit margins and an even better reputation for professionalism and customer attentiveness. After you’ve used your marketing and SEO to attract those leads, the right home builder software – and the right agents, of course – will turn those leads into sales.

Follow-up on potential leads has also been made simple with Lasso’s software.  If a prospect visits a broker or agency website more than once, they will receive an immediate notification and be able to send a customized, personal ‘thank you’ e-mail to the buyer.  Doing so will establish a rapport with a potential buyer, which will likely result in incentive for them to visit the buyer’s website again, or visit a model home or community open house.

Additionally, managing leads is nearly effortless with Lasso’s CRM software. The ability to capture, track and distribute leads from model home kiosks, iPads, website registration pages, and more enables agents to spend more time building the important relationships with their customers that are essential to their business. Lead intelligence is more advanced than ever before, and gaining insight into the preferences and interests of each individual lead is available each time they visit an agency’s website.

Increasing both sales and customer satisfaction can help the real estate industry regain its footing in today’s economy.  Lasso’s unique home builder CRM software makes that hope a reality, helping businesses gain a competitive edge in a changing market. Lasso’s CRM software systems were created with real estate developers and sellers in mind.  Counting McCaffrey, Benchmark and Renaissance Homes among their numerous success stories, Lasso’s innovative approach to customer relationship management is a step in the right direction for any home builder or agency.

Interested? For more information, visit www.lassocrm.com. You can also follow Lasso on Twitter, visit their Facebook page, or watch their YouTube Channel. For media inquiries, please contact Dave Clements.

Did you know that after organic search results, social media is the largest referral to your home builder website? That means ignoring social media is ignoring a huge opportunity for some strong SEO. And so today, five Twitter tips:

Make it Easy: If people have to hunt around for your twitter account, or a way to tweet the post you just made, they’re not going to bother. But if you make that button accessible and present – not overwhelming, but always there – it’s a quick step for your home buyer to spread the news. And now they feel better connected to you. Not only should you make it easy for people to share, but make sure your own Twitter account is prominent and easy to find.

Offer Content: But of course, they’re only going to care about sharing something from your home builder website if it’s interesting and relevant. Blogging, sale promotions, community announcements – make sure you’re offering up useful content of all kinds that will capture interest in the first place. As we’ve said blogs are really crucial to any home builder website, and they are also one of the easiest ways to offer up interesting tidbits to people. People tweet and retweet posts all the time. Make your post one of them.

Offer Rewards: Now that you’ve caught someone’s eye and brought them to your Twitter account, offer them something. People love rewards (even rewards they’re honestly not that likely to win.) One great and common tactic is to run a retweet contest, asking people to share something and, if they do so, are entered into a contest to win x thing – like a giftcard to a restaurant in your area. We’ve seen home builders run this as part of their internet marketing campaigns and they’re always really popular. It’s a great way to spread your name through person to person to person in ways you couldn’t otherwise do. Plus, offering free things to people? Makes you pretty cool.

Be Involved: If someone retweets you, or talks about your home or company, talk back to them! Twitter has a search function so you can find anyone talking about you. Create a dialogue with them, so they have a personal contact with someone there rather than just a logo and a name. In this way you can answer questions, solve problems, raise ideas, and share news. And if you politely and quickly solve a problem via Twitter, people notice. There have been huge amounts of positive (and negative) press around one simple messaged offered to a person because of their complaint or question.

Which brings us to the last point: be friendly! This is the personable start of an important relationship.

If you’re searching for a new home in Houston, don’t miss luxury home builder J. Patrick Homes. Their Summerwood is a 1,500 acre master planned community.

Summerland offers 150 acres of wooded nature preserves, capturing the beauty of Houston while still offer the amenities of the city. These J. Patrick homes are minutes away from shopping, dining, and access to both downtown Houston & Bush Intercontinental Airport. Summerland is located at Beltway 8 and West Lake Houston Parkway. As part of the highly acclaimed Humble Independent school district, you’ll have available Woodcreek Middle, Atascocita High, and Summer Creek High School. And residents benefit from their own on-site school, Summerwood Elementary.

Future plans for this J. Patrick Homes community include an on-site middle school and a YMCA. Within the community there are three residential clubs, tennis courts, a sand volleyball court, splash park, fitness rooms, Jr. Olympic-sized pool, and miles of greenbelt trails. Surrounded by the lush wooded preserves and 17 acres of lake, home owners enjoy a beautiful view of Lake Houston from the community’s Lakeview Park.

To stop by and take a look, take Hwy 59 to Beltway 8 and turn right. Go 6 miles to West Lake Houston Parkway and turn left into Summerwood. There will be signs pointing you to their model home.

The luxury homes in Austin J. Patrick offers include dozens of exquisite features, including stainless steal kitchens with designer cabinets and luxurious granite countertops. You’ll see a dramatic stone fireplace through the Roman Arch interior doors (with striking oil-rubbed bronze hardware) and a designer lighting package is available in several decorative finishes. The rooms upstairs offer large walk-in closets, moen fixtures, and a large whirlpool tub. The front yard is landscaped and many plans offer covered patios. Plus, don’t miss their energy efficient features which will prevent strain on the environment and save you lots of money down the road. Best of all, each J. Patrick Home here comes with on-site custom framing.

So if you’re looking for a new home in Houston, don’t miss out on this J. Patrick Homes community. Summerland is a beautiful place to visit and a great place to stay!

For an Oklahoma new home in Norman, have you taken a look at Ideal Homes’ Carrington Place community? Carrington Place is one of Norman’s finest and most desirable communities.

Located in Northwest Norman, Carrington Place is just minutes away from I-35, major shopping areas, dining, and entertainment. Residents here enjoy two exclusive community pools, plus a 2,400 square foot clubhouse. There are also three playgrounds and six ponds with pedestrian friendly sidewalks. Children attend the Roosevelt Elementary, Whittier Middle, and Norman North High school. To visit this Ideal Homes community, take 1-35 and exit at Tecumseh Road. Go west to NW 36th and turn right. Drive about half a mile to Carrington Place; the entrance will be on your left.

These new homes in Oklahoma are built to a variety of spacious floor designs. Ideal Homes offers the latest energy efficient technology and eye-catching craftsmanship in ever home. The prices range from the $250′s to the $400′s. There are currently seven different available homes for sale. To come by and take a look, stop by their model home at 4124 Cannon Drive (Norman, OK 73072) from Sunday through Friday 1 to 6 or on Saturday from 10 to 6.

These new homes in Oklahoma from Ideal Homes aren’t to be missed. And if you’re moving from another state, Ideal Homes have a special relocation program to help serve you better.

If you need to find a Philadelphia home builders, we’d like to suggest Hallmark Homes. Their community in Lower Macungie offers the perfect blend of setting, luxury and location at a surprisingly affordable price.

The Woods s superbly located, offering you both country quiet and city convenience. Three naturally beautiful wooded homesites are available for choosing from a wide variety of home designs. Hallmark Homes has plans ranging from 2,328 to 3,635 sq. ft. with 4-5 bedrooms, 2 1/2 to 4 1/2 bath, and full basements. Each feature a wealth of luxurious features included (at no extra cost) including elegant nine foot first floor ceilings, two-story foyers with hardwood flooring, getaway suite with oversized soaking tub, walk-in closets, kitchens with granite countertops, and high efficiency systems and appliances.

The Woods is served by the highly-desired East Penn School District, and is near shopping, restaurants, and an abundance of recreational opportunities including Dorney Park, Bear Creek Ski Resort and all that the Pocono Mountains have to offer. Hallmark Homes would love to offer you a private tour if you’re interested in a new home in Philadelphia here.

Looking for new homes in New Jersey? Don’t miss Country Classics at Belle Mead! These new homes in Hillsborough are 1 acre home sites featuring the exclusive Executive series. One of the most desirable communities in Somerset County, with this much attention to detail and the gorgeous setting, you’ll be proud to call Belle Mead your new home.

Each home site features a minimum of one acre of land, with city utilities and a beautiful view of the Sourland mountain range, plus of the local countryside. Floor plans range from 3,360 to 4,100 square feet. Additional architectural options are available for any home. The location is ideal, not only conveniently located next to highways I-78 and I-287, Rt. 22, but public transportation options — train, bus, and shuttle — make getting around a breeze. Trips to Manhattan or Philadelphia are quick and easy! There’s plenty of  entertainment options, including live theater, cinemas and theme parks.

Or take advantage of the nearby walking trails. The Country Classics community offers cross-country skiing trails, local health clubs, parks, and many world-class golf courses.The Hillsborough township is known for its award winning school system, with local colleges only a short trip away. The many features of the community make these new homes in New Jersey quite a find.

So if you’re looking for a luxurious home in Hillsborough, we can’t miss mentioning the Country Classics at Belle Mead. Visit the sales office or schedule a private tour for more information. And make sure you see those mountains!

Briarcliff Development Company has earned a name synonymous with service and perfection with their elegant office space, high-quality homes, and boutique retail in Kansas City. The Briarcliff apartments are absolutely can’t-miss.

The Province of Briarcliff Apartments offers one, two, and three bedroom apartments with the added convenience of attached garages. They have spacious floor plans, oversized windows, ceramic tile floor, a 9 ft ceiling, and many other stylish and useful features.  The community the Briarcliff apartments are in has plenty of amenities too, including a large clubhouse, gourmet coffee bar, excellent guest parking, and concierge and postal services. There is currently space available; call for a custom price quote.

With dramatic views of the Kansas City Skyline, the all-local shops and restaurants a short walk away, and the second-to-none location, Briarcliff apartments offer a wonderful place to live. It was even voted “Number One Neighborhood” by the Kansas City Star in 2006. Less than 5 miles north of downtown Kansas City, Briarcliff’s central location makes it one of the most convenient locations in the entire metropolitan area. There is great interstate access and it’s also just minutes away from the Kansas City airport.

If you’re in the market for beautiful apartments with the perfect location in Kansas City, do yourself a favor and don’t miss out on Briarcliff Apartments.

As social media becomes more and more important for home builder websites, SEO, and internet marketing, we need to start looking beyond the traditional Facebook and Twitter gateposts. Not to say they’re not still important (they are) but because they’re no longer the be all and end all of home builder websites and SEO. We’ve talked before at Builder Designs about Pinterest and Instagram; have you thought about Houzz?

Houzz is a collaborative platform for home remodeling design, created for both home owners and home builders. It brings them together “in a uniquely visual community”, as they say. There are more than 500,000 photos up and hundreds of users, tons of articles, and an active discussion platform. And important to you, there’s a listing of home builders by area. Think about how great this is for you: people already looking to remodel or buy a home, searching for ideas, can find your profile and site right there. Along with a listing on a site like Builder Designs’ Custom Builders.com, a Houzz profile could really benefit you. Although it does lean more toward design and remodeling, they also take home design blogs – yours could be a great addition. And we know how great blogging is for your home builder websites and SEO.

Not only should you post a profile, but get involved! The site is created for idea-sharing, mainly through the venue of photography. So those photos you’re taking of your interior designs and special features? Post them! (You’re already taking them and sharing them on your site, Pinterest, Twitter, et al, right?) It’s a fantastic way to share your work with the world, prove what’s possible, and attract lots of interested attention. Posting a beautiful kitchen on Facebook is good, right, and is going to attract some eyeballs. But most people checking on Facebook aren’t there to buy a home that day. Now Houzz? Houzz is for people interested in the home market. So you’ve already targeted who you need to reach, and the quick proliferation of photos mean that hundreds of people will see your work – on Houzz and as it gets passed on from the site. (A lot of Houzz shots end up on Pinterest, for instance.)

Remember, too, that while beneficial to sales, Houzz – and other social media sites – aren’t really about marketing. They’re about sharing, a conversation that takes place between home buyer and home builder. Put some nice photographs and ideas out there, and see what you hear back. Expect to hear more from us on home builder websites and social media in the coming days. We know it’s important now, but the next phase of social media and SEO we’re reaching? It’s going to change all that’s come before.

Are you looking for a new home at Sylvan Lake, Alberta? Be sure to check out Ryders Ridge, a fantastic new community by Falcon Homes.

Ryders Ridge, currently in the beginning stages of development, is a master-planned community located in the beautiful Sylvan Lake area. Residents enjoy nearby lake access, walking trails, and more. This community is perfect for lovers of the outdoors.

The nearby Ryders Square Shopping Center provides multiple dining choices, a cafe, gas stop, and a veterinary clinic. Residents will feel at ease knowing such conveniences are just a few minutes away.

Lots here start at $95,900. Home buyers have a choice of corner, cul-de-sac, and other amazing home sites.

In their 14th year of operation, Falcon Homes continually strives to be a premiere builder in Alberta. They offer designs suited to fit any lifestyle in the best communities.

Falcon Homes strives to design energy-efficient homes without compromising value or quality. They are committed to providing customers with unique designs and take pride in community involvement as well. If you’re moving in Sylvan Lake, make Ryders Ridge your new home.