Tags: alt attribute, homebuilder SEO, internet marketing for homebuilders, website images
This post was written by: Anna Chandler
We’re talking about alt tags this week for two reasons: images are very important to your homebuyers, and Google is blind. Proper title and alt tags are the way to make both happy, but we find they’re frequently ignored by our home builders. That’s a huge advantage to your SEO you’re missing on – although we know it’s easy to forget (one reason we have titles and alt tags for images built right into your content management system).
Home buyers love images. More and more research is being conducted online. Many buyers show up at your model home and Design Center not to look around, but to buy – they’ve already found the home or plan they want from your website. And while a lot of that is based on the available data (number of bedrooms, a downloaded brochure) we can’t ignore the immense value photos have in attracting and winning over buyers. Your photos could be the aspect that sells the home. That’s why we recommend professional photography, offer our photoshopping aid, and have pictures displayed prominently over your website.
Google is blind. But the thing is, while buyers can see images, Google can’t. Search engines can’t “read” an image or video, so they have no idea what content is on your page. If you had nothing but pictures on a photo gallery page, it might think there was no content there. Obviously that isn’t going to be good for your SEO.
And the solution: Titles and alt-tags. Those tell the search engine what it’s looking at, so it can:
- Pull up those images in a search
- Index the content on that page
- Perceive your site as higher-ranking
The title is the filename, basically. Creating a relevant title is useful to you and viewers: homebuilderSEO.jpg clearly identifies the photo while IMG22130.jpg could just as well be an apple as a polar bear. Google can work with that title in identifying the content, while in your CMS’s image library you’ll know what the photo name is for later use.
Don’t forget the alt attribute, which describes the content. Google recommends alt text for two reasons:
- The description provides search engines with all the information it needs to determine subject matter. Google then uses that to provide the right image for a user’s query.
- Alt tags are ADA compliant. People who can’t see the images and use a screen reader – or who just have low-bandwith connections – will be provided the photo’s information via the alt text.
And you do want this to be pretty specific. “123 Main Street” is better than “Home”. So the worst image for SEO results would be:
<img src=”IMG22130.jpg” alt=”/”>
And the best would be:
<img src=”HomebuilderSEOGuide.jpg” alt=”Infographic on Homebuilder SEO”>
But do avoid keyword stuffing like:
<img src=”123 Main Street” alt=”new home homes homebuilder custom homes buy homes”>
It’s unclear for the actual user, and may cause your site to be perceived as spam.
Don’t worry if all the HTML is a little confusing; our unique CMS takes care of it for you. We just want to think about those titles and alt tags before we start. More questions on optimizing images for your website? Give us a call.