You’ve stepped up your efforts and started a marketing campaign online and may have even made the smart decision of improving or upgrading to a new website. Now, you ready for tons of leads to start coming in. The truth is, without the right tools, you’ll be getting very few. Here are some helpful tips to get your online marketing rolling and the leads pouring.
First, spend some time researching. Search for your business online and have someone else try. Try using different scenarios (i.e. Keywords, phrases and locations) that a web user may try using to find your homes online. If you don’t see results you’d like to see, or anything at all, then its time to invest in SEO.
When you are upgrading your online presence, if you aren’t taking advantage of SEO, most of your efforts will not pay off. People need to be driven to what they’re looking for. If you aren’t showing up on the 1st page of a Google search, that is a real unforgiving disadvantage. SEO is key to any thriving business online. Check out Jim Adams’ articles here on Homebuilders for some insight.
The next thing you need to look at is, how are people going to contact you? Sure, you have a contact form on your website but how often is it getting sent to you? Having a driving factor, call-to-action on every online page and every piece of email marketing you send out is very important. Again, drive users to what they’re looking for and give them every opportunity to contact you.
Having the right contact form that will generate leads is another important element to examine. Carefully look at the details of the form. You want it to very user friendly and create as little friction as possible. Requiring less information, such as name, email & phone number only, makes some visitors more comfortable. You’ll get the bare minimum but you can warm them right up with a prompt phone call. Of course, requesting more information is always good.
An immediate follow up is an absolute must when converting sales online. Make sure that the contact form is going directly to you or your sales agent and they get a phone call right away. Remember, as soon as they leave your site, they could be looking at your competition’s. Shoppers expect a very quick response. Check out Mike Lyon’s video on the subject.
If you follow these steps when beefing up your online presence, you will be successful. You may have the greatest marketing program in place but its up to you to act. Remember that persistence pays off and you will have to be proactive in order to get the best results possible.