Builder SEO | specializing in search engine optimization for home builders

If you own a website, read on. If you have had your website for over three years and have not maintained the site or re-designed the site at all, it is time to start planning an update today.

There are three key reasons you should follow the three year update or re-design plan.

First, your business objectives changed. To put it simply, over time the objectives of your business will change.  If you want your website to reflect your business, your site must also change. When you talk to clients and tell them the objective of your company, it is crucial your website follows the same mindset you are selling to them.

Second, your site is based too heavily on Flash. This Web development technology prevented sites to be properly indexed by search engines. Now, search engines can index Flash files as long as they are properly optimized. If you are wondering if you website falls under this category, ask yourself this: When your website was created, did you have to watch a loading video that re-sized your browser, or made all kinds of clicking sounds when placing your cursor on something? Those are bad sites because they are still invisible to search engines since they were not created with user-friendly search parameters for Flash. If a customer cannot find you on a search engine, or is irritated by your out of date website, your business relationships will suffer.

Third, your site suffers from the “Frankenstein’s syndrome.” Most companies make a major investment in creating a website. Unfortunately, many think that this is a one-time expense. The truth is, just as companies evolve, technology is also evolving at a rapid pace. This requires any company that owns a website to regularly update and enhance their site in order to compete with other companies. If you do not update frequently or only update one part of your site at a time, this can leave your site looking patched and un-uniform. A re-design is often the best way to ensure your company gives off a professional image to the public and provides users with optimal experience, which in the end leads to business.