SEO in your Green Marketing Campaign
Categories: UncategorizedTags: Builder SEO, Marketing with SEO, SEO techniques
This post was written by: Builder Designs SEO
Green building practices are becoming more and more of a demand by homebuyers, with energy efficiency cited as being top priority. Over half of all home shoppers report that green home features are an important part of their purchasing decision. Interestingly, only 1% of home listings market these features to buyers, according to a national survey by real estate brokerage ZipRealty.
So, how do you incorporate green marketing into your internet campaign? Here are some tips to help green building entrepreneurs understand how the web can benefit them.
Check your Concept. Before you even begin to launch a new campaign, ask friends and colleagues to give you feedback. You could even run a test or pilot campaign.
Mock other successful campaigns. If there are things that worked for your business in the past, use them. Also, look at some green building competitors’ websites to see how they promote their services.
Plan, plan, plan. Test every part of your campaign in conjunction with each other. Does your email blast work with the landing page on your website? Schedule actions and events and stick to your deadlines. Do not take on more projects than you can manage.
Test and Track. Market research, testing, measuring and optimizing everything in your campaign is essential. Google Analytics is a wonderful tool for doing this by tracking all online activity such as the number of vistors what they do on the site.
SEO is #1. The online strategy that is guaranteed to transform any marketing is search engine optimization. SEO uses keywords to get on page one of Google, that are the search terms that your prospects use to search and buy products. SEO is crucial investment to any business online and being on page one has the best ROI.
Remember, of the biggest mistakes that green marketing professionals make is relying on the creative aspects of their work, and not paying attention to the boring stuff like measuring and evaluating their results. Successful internet marketing needs both our right and left brains to work together to create great ideas and use logic to implement those ideas.